Flying J Corporate Visitor Center

Based in Ogden, Utah, Flying J is one of the largest privately held companies in the United States growing at a significant rate. Flying J is a major national firm engaged in all facets of hospitality and other highway related products and services, in addition to the exploration, production, refining, distribution and marketing of petroleum products. The Portico Group in Seattle were commissioned to design and implement a corporate visitor center for the company's headquarters. Mad Systems was called upon to provided the design and integration of the Audio-Visual system, Lighting and Interactive development.

Mad Systems designed, engineered and implemented a turn-key system that controls all the power, lighting, and audio-visual controls for the space, and allows Mad Systems to remotely diagnose, monitor and update the system using a secure link. This technology allows us to provide a level of service higher than would be possible even if we were located in the same town.

The Tribute Room shows a bust of Jay Call, the company’s founder, and uses audio to tell the story of Jay’s life using his quote and a variety of interviews by Jay and a number of family members and friends.

Monitor allowing visitors to explore the Flying J website and related websites.

Further display areas include the timeline, where four vertically oriented displays show interviews with company employees and friends of Jay Call from the past and the present, and a display discussing Flying J’s future. A map display similar to the key display found in each of the fuel plazas gives an indication of the reach of the company, and its expansion across the US.